Reasons to Stock BREWDOG
+10.3%
Craft Beer is in double digit value growth
+11%
increase on Total Beer spend when purchasing Craft Beer
+21%
incremental Craft Beer spend when recruiting new drinkers
83%
of Craft Beer consumers choose where to visit based on range
60%
of spend comes from shoppers who only buy big brands
WHY SHOULD YOU BUY CRAFT BEER?
DID YOU KNOW?
Craft Beer shoppers love all Beer not just Craft!
When a Beer shopper tries Craft Beer for the first time they spend more on Total Beer than before.
Craft Beer shoppers buy across all Beer types with the most diverse beer purchases.
Craft Beer shoppers are willing to spend more on quality products.
What does this mean?
Craft Beer will add incremental sales to your business, not steal from other brands, and will help drive drinkers into more premium products across the total category - delivering more sales for your business.
CRAFT SHOPPERS SPEND MORE IN STORE
DID YOU KNOW?
Craft Beer shoppers spend more when out than other Beer shoppers on their total spend.
What does this mean?
Not only does Craft Beer add incremental sales, but also delivers increased spend across the total category.
Craft Category Advice
Back National Craft
Consumers more than ever are actively choosing national craft brands.
Regional growth potential
There is huge regional growth potential for craft to match London value.
Session IPA
Session IPA is sub-category to back to drive growth.